DIESEL BECOMES AC MILAN'S OFFICIAL STYLE PARTNER

As of 30th September 2016, the lifestyle brand, Diesel, became the official style partner of AC Milan, the highly revered Italian football club.

Diesel, in a partnership that is expected to last for about three years, will see them dressing the Italian football club players off the field.

Values such as team spirit, an unconditional passion for sport and a will to win are some of the many values shared by Diesel and AC Milan.
The founder of Diesel, Reno Rossi was quoted saying,

"This is a long-time dream coming to life, for me, for my family, for Diesel. The extraordinary journeys of Diesel and AC Milan are intrinsically linked: we are two major Italian players, iconic, similar in spirit, with global resonance, and we are teaming up around a dream of pride, passion and bravery. We want to make this collaboration unique, fueled with irony, innovation and modernity.”

The Vice President and CEO of AC Milan also had some words to say when commenting on the partnership.

"I grew up with the red and black colors. I’ve always felt they were like a second skin. They've become my passion – the same passion that has driven AC Milan and Diesel to set up this partnership. Diesel is a dynamic, international company in the fashion world, oriented towards the younger market, the same one AC Milan appeals to and reaches out to, following the path of other top European clubs."

The Italian football club, AC Milan so far are currently 6th on the league table, having won four of their games, drawn one game and lost two out of 7 games played. Their last game was with Sassuolo in which they won 4-3.

Their next game would come up on Sunday, 16th of October, where they will play away with Chievo by 19:45.